Email marketing is a hugely effective way of onboarding new customers and developing positive relationships. Once you’ve got people’s emails, there are loads of ways you can nurture them to conversion, and you can begin to really personalise their experience with your brand.
To help you write more captivating content your audiences will love, we’ve created this article explaining exactly what b2b content marketing is, how it differs to consumer-facing efforts, and tips and techniques to make your writing more engaging, informative and valuable to all the right people.
It’s a great idea to get to know the ideal sizes and ratios for all the platforms you use and to save you from having to sift through every network’s helpdesk to find their recommendations, we’ve collated everything you’ll need in this one simple guide.
On top of the usual trials and tribulations of the business world, 2020 brought on extra challenges as a result of the Coronavirus pandemic, which affected organisations and consumers across the globe in lots of different ways.
Every company wants their content to be read, and there are millions of blog posts shared per day. So how do you ensure yours is the one your target markets read? We’ve compiled a list of seven organic strategies to help you get your blog noticed on social media.
For businesses looking to extend their visibility and demonstrate authority in their industry, employee advocacy could be the way to go. To help you decide whether it’s right for you, we’ve laid out exactly what it is, its benefits and how best to implement it.
As one of the biggest social networking sites in the world, there are a lot of statistics available online and knowing them might give you the edge you need over your competitors. After all, how can you optimise your Twitter strategy without knowing all the latest data?
A good LinkedIn company page can prove to be one of the most valuable tools in your marketing strategy, but competition is fiercer than ever and getting your company page to stand out amongst the millions can be difficult.
93% of consumers use the internet to find local businesses, and since Google own 90% of the worldwide search engine market share, it’s worth thinking about how you can make your business easier to find.
Spam. We all hate it. If you dare to utter the phrase “email marketing” the response is usually a look of horror. If done in the right way, however, email marketing is one of the most powerful tools for driving leads, sales and customer action.
Vanity figures have long been a mainstay of a businesses social media metrics (whether you agree with the value of them or not), but now “reactions” are worth more in the eyes of Facebook than the humble thumbs up.
Compared to a still image, a video will instantly draw in a visitor’s gaze, and can more effectively portray a business’s personality, if used correctly.

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