A social media scheduler to call your own – so why not customise every aspect of it? Once you’ve got your logo & login screen image set up you’ve put your brand stamp on your system, but there are a few extra things you can do to create a fully unique customer experience.
#1 – Create system-wide library folders
One of the easiest and most valuable things you can do to enhance your user experience is create folders in your Media Library that are default for all your customers. This is ideal for when you’re targeting a niche and you want to give all your clients access to marketing materials to use in their posts.
For example, if you were launching as a social tool for fitness influencers, an ‘Inspiration’ folder containing ready-made graphics with motivational quotes may be something you want to add. This would then mean that all your customers had access to these graphics, and as you add more, their folders update simultaneously.
What’s more, your users can save these images to separate folders in their library and edit them from there, but they can’t edit anything in the universal folder – so you have full control over what goes in there.
To create a folder that applies to all your users, select Add folder from the drop-down menu at the top left-hand side of your Media Library.
Create a name and select System from the options below. Then click Save.
Create as many of these folders as you like to suit how you want to use your new tool.
#2 – Rename your client accounts
When you set up your white label system, each client you add will be referred to as a ‘Brand’ by default, since this is how we refer to the businesses that we serve at CoSend. However, as it’s your system, you can choose to redefine your client accounts based on your language preference.
Again, if you were serving online fitness gurus, you may choose to rename ‘Brand’ to ‘Influencer’. Bear in mind that whatever you rename them will appear on their accounts. So ‘Brand Settings’ would become ‘Influencer Settings’ etc.
This is just another way you can make your system unique. If you have an alternative in mind, get in touch at email@example.com to get your system updated.
#3 – Customise the system avatar for your users
Before a user uploads a profile photo to their account, a standard avatar will appear next to their name. They may even choose not to add a profile image and therefore this avatar will always be there.
When your system is created, a default avatar is used, which you can choose to keep if you want to. However, you may like to create your own depending on the niche you’re targeting. For example, you could set it as a sportsperson if you were targeting fitness influencers, to make your tool even more unique.
This is a small change, but a nice touch for your customer depending on what sort of industry you’re targeting. If you have an image you would like to replace the existing avatar with, contact firstname.lastname@example.org to get your system updated.
Requirements: This should be a square image of no more than 500 pixels width and height and should allow for circular cropping.
#4 – Choose your own placeholder image
Just like the avatar, your system will come with a placeholder icon for new clients which will appear next to the client’s name in the top left-hand corner of the dashboard. Your client can choose to update that image with their own logo, but in the meantime, you may want to customise the default icon.
We recommend using a square version of your company logo as this placeholder, although it can be anything you choose. If you have an image you would like to replace the existing placeholder with, contact email@example.com.
Requirements: This should be a square image of no more than 500 pixels width and height.
These little tweaks to your system will help make the user experience even more unique and meaningful and could help you stand out from the crowd if you’re targeting a niche!