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Email marketing is a hugely effective way of onboarding new customers and developing positive relationships. Once you’ve got people’s emails, there are loads of ways you can nurture them to conversion, and you can begin to really personalise their experience with your brand.
To help you write more captivating content your audiences will love, we’ve created this article explaining exactly what b2b content marketing is, how it differs to consumer-facing efforts, and tips and techniques to make your writing more engaging, informative and valuable to all the right people.
It’s a great idea to get to know the ideal sizes and ratios for all the platforms you use and to save you from having to sift through every network’s helpdesk to find their recommendations, we’ve collated everything you’ll need in this one simple guide.

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